• ABOUT

Built On Purpose

Where faith, form, and intention meet timeless streetwear.

Meet The Founder

Cross & Crown is on a mission to redefine faith-inspired streetwear, creating timeless, elevated apparel that blends meaningful design with modern style.

“I realized that while there are countless fashion brands and Christian-inspired apparel labels, there was a gap for premium, subtle, intentionally designed streetwear that speaks to faith without shouting it. Cross & Crown was born to bridge that gap - to create apparel that carries purpose, enduring style, and quiet conviction.”

- Jack O’Neill, Founder & Creative Director

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Timeless Essentials

Voices of Conviction

See what customers are saying about Cross & Crown.

The Originals

Dive into The Journal, Cross & Crown’s space for stories, insights, and reflections at the intersection of faith and modern streetwear.

Explore curated articles on scripture, style, community, and the culture shaping intentional living - all written to inspire, inform, and connect our movement of believers who wear their conviction with purpose.

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