2025 DROP SETS THE FOUNDATION FOR FAITH-INSPIRED STREETWEAR
Without fanfare but with intentionality, Cross & Crown has unveiled The Originals Collection - the brand’s first official drop and the foundation of its faith-driven streetwear ethos. Released in 2025, this capsule embodies the core of the brand: subtle scripture, purposeful design, and modern, minimalist aesthetics.
THE CONCEPT
Unlike traditional seasonal fashion cycles, The Originals emerges from months of careful design, rooted in scripture and a desire to create apparel that carries meaning. Every piece reflects Cross & Crown’s commitment to faith in form, merging scripture-inspired messaging with timeless streetwear design.
The collection includes numbered pieces, each built to be versatile, durable, and wearable for everyday life. Minimalist graphics, neutral tones, and clean silhouettes allow believers to express their convictions without shouting, creating a wardrobe that is as functional as it is intentional.
"We wanted to start a brand that doesn’t just follow trends, but lives by convictions," says founder Jack O’Neill. "The Originals are the foundation – the pieces that define what Cross & Crown stands for, and what we hope to inspire in our community."
THE STANDOUT PIECES
At the heart of the collection are signature tees like the Joshua 1:9 Tee, the Isaiah 54:17 Tee, and the Kingdom of Heaven Tee. Each design features subtly placed scripture, delivering a powerful message in a refined, wearable format.
Key features include:
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Premium 100% combed ring-spun cotton for softness, durability, and everyday wear.
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Structured tubular bodies and classic crew necklines for timeless fit.
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Reinforced shoulder seams for lasting shape.
The back of each tee carries the featured verse in a discreet, modern screen print, ensuring the message is both visible and refined. The subtle approach reflects the brand’s philosophy: faith doesn’t need volume to have impact.
THE APPROACH
Cross & Crown rejects flashy campaigns, celebrity endorsements, and gimmicks. Instead, the launch relies on clarity, craftsmanship, and intentionality. Each drop is carefully produced, with attention to every stitch, detail, and design choice.
Transparency and community are core to the approach. Every Original is a testament to faith and craftsmanship, designed for believers who want to live intentionally and wear their convictions with quiet confidence.
The Originals are not just apparel - they are a movement, an invitation to carry scripture into daily life while embracing timeless, versatile style.
AVAILABLE NOW
The Originals Collection is available exclusively on crossandcrown.com, and serves as the foundation for all future Cross & Crown drops. From everyday wear to special moments of reflection, The Originals define what it means to wear faith boldly yet subtly.